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Skip itSoft demand (-26.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great459.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.91avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good€5.23–€28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad€78K€78K/yr · 109K searches
Growth
Bad-26.8%90-day search growth — must beat 0% to launch