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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€29.29avg listing price — sweet spot $15–$100
Price range
Great€13.80–€91.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good€362K€362K/yr · 440K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,275.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand