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kosmetikliege
Worth a lookShows low returns (0.7%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Good591.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay€215.31avg listing price — sweet spot $15–$100
Market size
Okay€147K€147K/yr · 201K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Price range
Bad€13.88–€1128.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale