57
kordelstopper
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great212.8avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Market size
Bad€67K€67K/yr · 209K searches
Avg price
Bad€5.07avg listing price — sweet spot $15–$100
Price range
Bad€2.58–€11.86cheapest to priciest tracked listing — scored on the share inside $15–$100