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kontaktlinsen grün
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great474.73avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.83avg listing price — sweet spot $15–$100
Price range
Good€8.20–€22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad€41K€41K/yr · 120K searches
Growth
Bad-44.0%90-day search growth — must beat 0% to launch