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kontaktlinsen blau
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Great435.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.19avg listing price — sweet spot $15–$100
Price range
Okay€4.97–€21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€63K€63K/yr · 155K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Signals Quality Gap