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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 20Conversion 80Competition 40Returns 100Price range 51Avg price 54Brand share 12Review moat 64Quality gap 70

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good932.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.53

avg listing price — sweet spot $15–$100

Price range

Good€5.07–€25.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Market size

Bad€59K

€59K/yr · 57K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

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