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52

kompressionssocken

Worth a look

Shows a fragmented shelf (top 5 take 37% of clicks), but weak search conversion (1.7%) keeps it on the watch list.

Market size 23Growth 65Conversion 21Competition 78Returns 64Price range 48Avg price 63Brand share 44Review moat 42Quality gap 68

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+44.4%

90-day search growth — must beat 0% to launch

Returns

Good2.4%

return rate — above 5% kills the launch gate

Avg price

Good€13.62

avg listing price — sweet spot $15–$100

Price range

Okay€6.09–€23.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,329.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€91K

€91K/yr · 402K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Products