58
kohlefilter
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible€22.99avg listing price — sweet spot $15–$100
Price range
Great€5.96–€64.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good689.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€274K€274K/yr · 77K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-11.7%90-day search growth — must beat 0% to launch