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Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great410.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.83avg listing price — sweet spot $15–$100
Price range
Okay€3.54–€19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€91K€91K/yr · 145K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch