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k2 tropfen
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good€14.54avg listing price — sweet spot $15–$100
Price range
Good€8.21–€23.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€298K€298K/yr · 106K searches
Review moat
Okay1,680.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-34.7%90-day search growth — must beat 0% to launch