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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 34Conversion 94Competition 8Returns 100Price range 72Avg price 89Brand share 0Review moat 92Quality gap 35

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great169.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.50

avg listing price — sweet spot $15–$100

Price range

Good€4.81–€41.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Market size

Bad€56K

€56K/yr · 23K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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