Is intimpflege damen profitable to sell on Amazon Germany?

The niche generates €83K/yr across 45 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the intimpflege damen niche?

31 brands and 121 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in intimpflege damen?

Top complaints mined from reviews: Geruch, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.4%.

When does demand for intimpflege damen peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the intimpflege damen niche?

Listings span €1.99–€32.65; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.

intimpflege damen

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,167.22

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.99–€32.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€11.18

avg listing price — sweet spot $15–$100

Market size

Bad€83K

€83K/yr · 168K searches

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, intimpflege damen is a €83K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

intimpflege damen market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €89K–€112K; units × avg price
Conversion rate: 4.4%
Avg BSR: #55
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 2.4%
Avg brand age: 63 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

121

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

31%

Top 20: 78%

Open market

45%

Multi-Gyn14%
NIVEA12%
Vionell9%
Sebamed8%
CD6%
Sagrotan5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top intimpflege damen search terms

intimpflege damen90K/yr -13.8%5.7% conv.
intim34K/yr -7.8%0.8% conv.
intimpflege22K/yr -15.8%2.4% conv.
intimpflege damen gegen geruch7K/yr -19.2%4.4% conv.
intimbereich5K/yr -45.2%0.3% conv.
intim gel3K/yr -11.3%2.6% conv.
intim pflege2K/yr -6.2%2.9% conv.
mittel gegen intimgeruch3K/yr -54.9%4.8% conv.
intim gel damen2K/yr -82.5%1.5% conv.

All search terms

Top intimpflege damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA Intimo Waschlotion Sensitive (250 ml) Intim Waschgel mit Milchsäure Kamillenextrakt und Panthenol Intim Waschlotion für sensible Haut

NIVEA€2.344.7★6,735 rev

Sebamed Intim-Waschgel mit dem pH-Wert 3 8 für die Frau ab 15 sanfte Intimpflege von der Pubertät bis zur Menopause Bisabolol und Milchsäure helfen Reizungen zu lindern 200 ml

Sebamed€4.684.6★179 rev

CD€2.254.8★526 rev

Natürliche Intim Creme gegen Trockenheit Juckreiz & Irritationen im Intimbereich - Beruhigende Feuchtcreme mit Milchsäure & pH-Wert angepasst Intimpflege Damen Wundcreme (50ml)

ohtastic€11.994.1★209 rev

Vionell Intim Deo Damen Intimdeodorant Für Frauen 24h Schutz Vor Gerüchen Sanfter Frischer Duft Für Empfindliche Haut Dermatologisch Getestet 125 ml

Vionell€2.824.3★1,269 rev

Newest

by launch date

WELEDA Bio Vlora+ Extra-Soothing Drops - Naturkosmetik Intimpflege Pflegeöl mit Mandelöl & Calendula beruhigt sensible Haut & lindert Juckreiz - Intim Öl ideal auch nach der Rasur (vegan 30ml)

WELEDA€12.8931 rev

5mo ago

ELANEE Intim-Pflegecreme Schutz und Pflege bei trockener gereizter Haut mit regenerierendem Panthenol und pflegenden Ölen 20 ml (406-V1)

Elanee€5.8647 rev

6mo ago

Natürlicher Intimschutz 20 g Creme für den Intimbereich gegen Trockenheit Juckreiz Irritationen unerwünschte Gerüche und Brennen. Erfrischend und schnell einziehend

AIPNIS€9.437 rev

10mo ago

Sebamed Intim-Waschgel mit dem pH-Wert 3 8 für die Frau ab 15 sanfte Intimpflege von der Pubertät bis zur Menopause Bisabolol und Milchsäure helfen Reizungen zu lindern 200 ml

Sebamed€4.68179 rev

1y ago

Sebamed Intim-Waschlotion mit dem pH-Wert 6 8 hautberuhigende Intimpflege für die Frau ab den Wechseljahren besonders mild bei Trockenheit und Reizungen 200 ml

Sebamed€4.95110 rev

1y ago

What buyers say about intimpflege damen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Geruch10%

“Angenehm im Duft”

beworben Vs Tatsächliches Produkt6%

“Tut was sie soll”

Preis-Leistungs-Verhältnis5%

“・fairer Preis”

Benutzerfreundlichkeit5%

“Einfache Handhabung”

Komfort insgesamt4%

“Angenehm pflegend”

Weiches Gefühl4%

“Mild”

Feucht/Trocken3%

“Intensive Pflege bei Trockenheit”

Allergien3%

“Auch bei regelmäßiger Anwendung keinerlei Irritationen”

Effizienz3%

“Wirkt”

What buyers complain about

Geruch10%

“Stinkt”

Qualität insgesamt8%

“Müll”

Preis-Leistungs-Verhältnis8%

“Ersatzklingen unverschämt teuer”

Allergien7%

“Hautiritationen”

Funktionalität insgesamt7%

“Erfüllt den Zweck nicht”

beworben Vs Tatsächliches Produkt5%

“Irreführend”

Haltbarkeit4%

“Leider schon defekt”

Aufladen3%

“Akku und Ladezeit schlecht”

Produktzustand2%

“Definitiv keine Neuware erhalten”

Benutzerfreundlichkeit2%

“Leider Absolut unbrauchbar”

Top return reasons

Funktionalität insgesamt31%

beworben Vs Tatsächliches Produkt11%

Qualität insgesamt10%

Defekt Material/Teile7%

Produktzustand5%

Aufladen4%

Gesamtgröße3%

Geruch3%

Preis-Leistungs-Verhältnis3%

Stärke3%

Common questions

Is intimpflege damen profitable to sell on Amazon Germany?: The niche generates €83K/yr across 45 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the intimpflege damen niche?: 31 brands and 121 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in intimpflege damen?: Top complaints mined from reviews: Geruch, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
When does demand for intimpflege damen peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the intimpflege damen niche?: Listings span €1.99–€32.65; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.