45
insta life
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible€29.09avg listing price — sweet spot $15–$100
Price range
Great€13.63–€52.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great407.29avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Bad€81K€81K/yr · 18K searches
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf