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51

hygienebeutel

Worth a look

Shows low returns (0.3%), but soft demand (-1.4% this quarter) keeps it on the watch list.

Market size 29Growth 24Conversion 93Competition 49Returns 99Price range 41Avg price 30Brand share 59Review moat 77Quality gap 35

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great465.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€3.03–€23.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.55

avg listing price — sweet spot $15–$100

Market size

Okay€129K

€129K/yr · 118K searches

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Reviews