40
hydrocolloid roll
Skip itSoft demand (-61.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great137.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€111K€111K/yr · 169K searches
Avg price
Okay€9.10avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-61.7%90-day search growth — must beat 0% to launch
Price range
Bad€6.83–€12.06cheapest to priciest tracked listing — scored on the share inside $15–$100