44
hosenrock
Skip itSoft demand (-51.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great203.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.45avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great€4.62–€52.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Bad€48K€48K/yr · 454K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.1%90-day search growth — must beat 0% to launch
Returns
Bad26.9%return rate — above 5% kills the launch gate
Signals High Returns