57
hornhautentferner
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good€13.21avg listing price — sweet spot $15–$100
Price range
Good€2.95–€32.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,888.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad€76K€76K/yr · 94K searches