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Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€34.21avg listing price — sweet spot $15–$100
Price range
Great€12.41–€81.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good660avg incumbent reviews — the moat a new listing must climb
Market size
Good€435K€435K/yr · 119K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand