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Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great298.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.53avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay€124K€124K/yr · 75K searches
Price range
Bad€6.66–€17.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf