49
harness
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great180.18avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Avg price
Good€13.84avg listing price — sweet spot $15–$100
Price range
Good€6.61–€28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad€70K€70K/yr · 471K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale