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Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 17Conversion 36Competition 77Returns 94Price range 63Avg price 67Brand share 79Review moat 87Quality gap 87

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great265.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Avg price

Good€14.09

avg listing price — sweet spot $15–$100

Price range

Good€3.55–€34.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad€30K

€30K/yr · 75K searches

Products