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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€15.47avg listing price — sweet spot $15–$100
Review moat
Good673.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€9.08–€25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad€55K€55K/yr · 55K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier