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Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,015.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.97avg listing price — sweet spot $15–$100
Price range
Good€2.46–€30.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay€102K€102K/yr · 143K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch