47
greifzange
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good€763K€763K/yr · 729K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.85avg listing price — sweet spot $15–$100
Review moat
Bad5,777.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad€7.43–€16.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-16.0%90-day search growth — must beat 0% to launch