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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good911.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.52avg listing price — sweet spot $15–$100
Price range
Good€3.13–€28.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€143K€143K/yr · 102K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand