45
goldene milch
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,008.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€11.98avg listing price — sweet spot $15–$100
Price range
Okay€5.17–€20.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay€170K€170K/yr · 147K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-47.5%90-day search growth — must beat 0% to launch