40
glowing smile
Skip itPrices mostly outside the sweet spot ($4.10–$14.69) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great289.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.80avg listing price — sweet spot $15–$100
Market size
Bad€45K€45K/yr · 128K searches
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Price range
Bad€4.10–€14.69cheapest to priciest tracked listing — scored on the share inside $15–$100