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Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible€36.03avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great€14.31–€65.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great450.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€230K€230K/yr · 55K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch