51
gerstengras
Worth a lookShows low returns (0.1%), but soft demand (-35.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.71avg listing price — sweet spot $15–$100
Price range
Great€10.59–€27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,501.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€135K€135K/yr · 76K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch