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gehstock mit sitz
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great€64.14avg listing price — sweet spot $15–$100
Review moat
Great280.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Price range
Okay€7.32–€198.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Bad€91K€91K/yr · 101K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale