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Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Great€2.41–€55.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good€12.89avg listing price — sweet spot $15–$100
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,465.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad€94K€94K/yr · 205K searches