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flossing band
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€14.99avg listing price — sweet spot $15–$100
Review moat
Good633.43avg incumbent reviews — the moat a new listing must climb
Price range
Good€10.05–€24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad€76K€76K/yr · 66K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Signals Low Review Barrier