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Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.61avg listing price — sweet spot $15–$100
Review moat
Good710.64avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.88–€24.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€360K€360K/yr · 177K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf