38
fitness adventskalender 2022
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great128.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great€70.25avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€15.95–€128.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Market size
Bad€0€0/yr · 524K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale