55
fingerschiene
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but prices mostly outside the sweet spot ($3.40–$16.48) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good738.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay€169K€169K/yr · 423K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Avg price
Bad€7.49avg listing price — sweet spot $15–$100
Price range
Bad€3.40–€16.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand