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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good€2.47–€37.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.47avg listing price — sweet spot $15–$100
Review moat
Good1,421.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€101K€101K/yr · 123K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand