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Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good591.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.09–€20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad€50K€50K/yr · 79K searches