50
durex performance kondome
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€17.23avg listing price — sweet spot $15–$100
Price range
Great€9.25–€32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,986.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay€230K€230K/yr · 86K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand