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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,050.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Avg price
Okay€11.02avg listing price — sweet spot $15–$100
Market size
Okay€175K€175K/yr · 181K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad€4.07–€16.29cheapest to priciest tracked listing — scored on the share inside $15–$100