39
donama
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€50.03avg listing price — sweet spot $15–$100
Price range
Good€18.87–€136.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay€189K€189K/yr · 207K searches
Review moat
Bad4,477.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-51.2%90-day search growth — must beat 0% to launch