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53

dmso

Worth a look

Shows low returns (0.3%), but soft demand (-6.2% this quarter) keeps it on the watch list.

Market size 56Growth 22Conversion 80Competition 42Returns 98Price range 80Avg price 84Brand share 32Review moat 59Quality gap 27

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€18.76

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Great€11.44–€30.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,120.78

avg incumbent reviews — the moat a new listing must climb

Market size

Good€407K

€407K/yr · 264K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Products