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Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good685.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.82avg listing price — sweet spot $15–$100
Price range
Good€6.41–€31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€186K€186K/yr · 95K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality