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comfort weichspüler
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,071.22avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Price range
Okay€1.59–€24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.17avg listing price — sweet spot $15–$100
Market size
Bad€80K€80K/yr · 84K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock