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cholesterin messgerät
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Incredible99.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great€69.25avg listing price — sweet spot $15–$100
Market size
Okay€198K€198K/yr · 128K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay€6.97–€231.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand