55
cap washer
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+128.2%90-day search growth — must beat 0% to launch
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€13.54avg listing price — sweet spot $15–$100
Price range
Good€8.15–€25.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€113K€113K/yr · 99K searches
Review moat
Bad5,309.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Trending