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54

brokkolisprossen

Worth a look

Shows low returns (0.2%), but soft demand (-6.0% this quarter) keeps it on the watch list.

Market size 52Growth 22Conversion 84Competition 37Returns 99Price range 72Avg price 79Brand share 46Review moat 71Quality gap 32

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.54

avg listing price — sweet spot $15–$100

Price range

Good€6.94–€35.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good675.89

avg incumbent reviews — the moat a new listing must climb

Market size

Good€324K

€324K/yr · 212K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Trend