47
brennessel
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good713.85avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.88avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€1.64–€27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad€39K€39K/yr · 42K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier