52
boveda
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.11avg listing price — sweet spot $15–$100
Price range
Great€5.95–€61.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€790K€790K/yr · 427K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,471.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand