60
boric acid
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€19.95avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great€8.11–€67.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€717K€717K/yr · 372K searches
Review moat
Good1,189.92avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-26.4%90-day search growth — must beat 0% to launch